The runner with a stress fracture wants a doctor who will not tell her to quit running. She is asking ChatGPT to find one.
A high school soccer player rolls an ankle at practice on Tuesday night. The athletic trainer says get it looked at. Her mother, who does not want a surgeon's office and does not want a six-week wait, asks Claude "sports medicine for ankle sprain in Ann Arbor, someone who sees high school athletes fast." The practice that gets named gets the visit, the return-to-play follow-ups, and every teammate whose parent asks in the group chat.
TrustPractice runs 25 of those searches for your practice across ChatGPT, Claude, and Gemini, and reports whether you were named, which practices were named instead, and what the platforms said about each.
No signup. No credit card. Results in 3–4 minutes. The form is at the bottom of this page.
What patients actually ask AI about sports medicine doctors
Sports medicine searches come from three kinds of people: the injured athlete, the parent of one, and the weekend warrior over forty with a shoulder that will not settle down. They search by injury (ACL, tennis elbow, shin splints, concussion), by sport (running injuries), and increasingly by treatment (PRP). A large share of them are trying to avoid surgery and are asking the AI whether they need an orthopedist or a sports medicine doctor. These are drawn from the query set we run for sports medicine practices:
- sports medicine for ankle sprain in Ann Arbor, MI
- I'm a runner and I'm injured in Ann Arbor, MI. What sports medicine doctor is best?
- concussion specialist in Ann Arbor, MI
- PRP injection in Ann Arbor, MI
- sports medicine that takes Priority Health in Ann Arbor, MI
- sports medicine for high school athletes in Ann Arbor, MI
Six of the 25 queries we run for sports medicine practices, shown here for Ann Arbor, MI. Your scan uses your city.
Why sports medicine practices get left out of the answer
Sports medicine practices lose AI recommendations for reasons tied to how the specialty is organized, not how good the clinicians are.
The orthopedic group's name swallows the sports medicine physician
Most primary care sports medicine physicians practice inside an orthopedic group or a health system, and the platforms name the group. A patient asking for non-surgical care gets pointed at a surgical practice, and the fellowship-trained sports med doc who handles exactly that case is a bio three clicks deep. Standalone sports medicine practices have the opposite problem: no group page lending them authority.
Injury pages are missing, and non-surgical goes unsaid
Sites list sports covered and services offered. They rarely have a page on concussion management, one on stress fractures, or one on tennis elbow, and they almost never say plainly that the practice treats these without surgery. "Sports medicine vs orthopedic" is in the query set because patients keep asking, and the platforms answer by naming whoever explained the difference on a crawlable page.
Team affiliations, urgent access, and PRP pricing are unpublished
Parents search for a practice that sees high school athletes quickly, and the platforms weigh statements like "team physician for the local high schools" and "same-week injury visits" heavily. PRP and other cash-pay injections are searched by price and rarely priced on the site. If those live in a brochure at the training room, the AI sends the family to the hospital's sports medicine center.
What your score measures
Your grade comes from four factors, each measured against what the three platforms actually said about sports medicine doctors in your city.
Discoverability
How many of the 25 sports medicine queries returned your practice. Practices typically show for "sports medicine doctor in Ann Arbor" and drop off on injury-specific, concussion, PRP, and youth athlete queries.
Prominence
Whether you were named first or after the university's sports medicine program and the largest orthopedic group. In college towns the university program is the default answer and everyone else competes for the second slot.
Accuracy
Whether the platforms have your physicians, services, and affiliations right. We see "surgical practice" for non-operative clinics, PRP credited to the wrong office, concussion care omitted for practices with an ImPACT-certified physician, and a team physician role attributed to a competitor.
Sentiment
How the AI describes you. Sports medicine descriptions echo review language about whether the doctor understood the sport, how quickly the athlete was seen, and whether the return-to-play plan was realistic. We show the exact phrasing.
What the action plan looks like for a sports medicine practice
Every full report ends with a prioritized action plan. For a sports medicine practice it tends to include items like these:
Write injury pages that say non-surgical out loud
Create /injuries/ankle-sprain, /injuries/concussion, /injuries/stress-fracture, /injuries/tennis-elbow, and /injuries/running-injuries. Each page should name the city, say the practice treats it without surgery and when it refers out, describe the first visit including imaging, and list the physicians who see it. Add a short /sports-medicine-vs-orthopedic page that answers the question patients keep asking.
Publish team affiliations, injury visit access, and injection pricing
Add a /teams page naming every high school, club, and college you cover and the physician assigned to each. State same-week or next-day injury visit availability on the homepage as text. Add a /prp page with a starting price. Mirror the affiliations and the access statement in the Google Business Profile description.
Reconcile physician profiles on Healthgrades, Vitals, and Doximity
Set each physician's specialty to sports medicine (not family medicine or orthopedic surgery), list fellowship training and the CAQ, add concussion and PRP to services, and confirm accepted carriers match the site. If your physicians practice inside an orthopedic group, make sure the profile names your sports medicine clinic as the location.
Illustrative. Your report's items are generated from the specific queries you missed and the specific errors the platforms made about your practice.
Questions sports medicine doctors ask us
Scan the name a patient would type. If your sports medicine clinic has its own name and page, use that, and the report will show whether the platforms surface it or point everyone at the surgical group. If you have no separate name, scan the group and read the competitor and accuracy sections for whether the platforms understand you offer non-surgical care.
Yes. The set includes concussion, return-to-sport evaluation, high school athletes, weekend warriors, running injuries, and overuse injuries, along with injury-specific queries for knee, shoulder, ankle, hip, and elbow. The competitor section shows who the platforms name for each.
Trainers tell the family to get it looked at and often give a name. The parent then asks an AI whether that name is good and who else sees athletes fast. If the answer names the university program and one competitor warmly and does not mention you, a share of those families go elsewhere. The scan shows how often that is happening.
PRP and platelet rich plasma queries are in the set. The report shows who the platforms name for them, what they say about pricing, and whether they attribute the service to you. Cash-pay injections are frequently credited to the wrong practice, and the accuracy section flags it.
Find out what AI says about your sports medicine practice
Free letter grade, your mention rate, and the name of the competitor AI recommends most in your market. The practice type is already set to Sports Medicine. Add your practice name and city.
1 PwC, "2025 US Healthcare Consumer Insights Survey: The Consumer-First Era of Health," October 2025. Figure represents Millennial and Gen X respondents.