AI Visibility Matters
Patients are already choosing doctors with AI
73%
of Millennial & Gen X patients use AI to choose their next doctor
The two largest patient demographics are already using AI for provider selection — this is the new mainstream, not early adopters.
PwC, 2025
70%
of patients are open to or already using AI to research providers
Seven in ten patients are actively using or willing to use AI to evaluate healthcare options. Practices invisible to AI are invisible to this majority.
rater8, Aug 2025 (N=1,000+)
#1
Health & wellness is the top category where AI is replacing traditional search
Of nine categories studied — shopping, finance, travel, and more — healthcare leads. Your industry is ground zero for the AI search shift.
PYMNTS Intelligence, Dec 2025 (N=2,113)
37%
of consumers now start searches with AI instead of Google
More than a third bypass Google entirely. Among active AI users, 60% say AI gives better answers than traditional search.
Eight Oh Two / Search Engine Land, Jan 2026
52%
of patients trust AI recommendations as much as or more than Google
Only 11% distrust AI results entirely. The credibility barrier is already gone — patients are acting on what AI tells them.
rater8, Aug 2025 (N=1,000+)
0%
of local "find a doctor" queries show a Google AI answer
Google removed AI Overviews from provider searches entirely. When patients ask "who should I see?" — ChatGPT, Claude, and Gemini answer. Google doesn't.
Definitive Healthcare / BrightEdge, 2026