The rhinoplasty consult goes to whichever surgeon ChatGPT put first.
A woman has spent a year reading rhinoplasty reviews on RealSelf and saving before-and-afters. She has a shortlist of three surgeons. Before she books a consult she asks Claude "I want a nose job in Salt Lake City, who's the best plastic surgeon," and the answer names two of her three plus one she had not considered. If you were the one it dropped, a patient who took a year to decide just crossed you off in a sentence. On the reconstructive side, a breast cancer patient asks the same platforms whether the surgeon her oncologist recommended is any good.
TrustPractice runs 25 of those searches for your practice across ChatGPT, Claude, and Gemini, and reports whether you were named, which surgeons and centers were named instead, and what the platforms are saying about each.
No signup. No credit card. Results in 3–4 minutes. The form is at the bottom of this page.
What patients actually ask AI about plastic surgeons
Plastic surgery searches are procedure-specific and credential-specific. Patients name the operation: rhinoplasty, breast augmentation, tummy tuck, mommy makeover, BBL, blepharoplasty. They ask for board certified and for natural-looking results, because those are the two fears. A smaller stream is reconstructive and insurance-driven: breast reduction, reconstruction, and skin removal after weight loss, which has grown with GLP-1 patients. RealSelf and Instagram set expectations; the AI question is who to trust. These are drawn from the query set we run for plastic surgery practices:
- board certified plastic surgeon in Salt Lake City, UT
- rhinoplasty in Salt Lake City, UT
- I want a nose job in Salt Lake City, UT. Who's the best plastic surgeon?
- mommy makeover in Salt Lake City, UT
- skin removal after weight loss in Salt Lake City, UT
- plastic surgeon that takes Cigna in Salt Lake City, UT
Six of the 25 queries we run for plastic surgery practices, shown here for Salt Lake City, UT. Your scan uses your city.
Why plastic surgery practices get left out of the answer
Plastic surgeons get skipped for reasons that have nothing to do with their hands and everything to do with how their work is presented online.
The site is all gallery and no text
Four hundred before-and-afters behind an age gate, a Procedures dropdown that opens cards with two sentences each, and a hero video. Language models read text, and a rhinoplasty page that says "Dr. Smith performs rhinoplasty" and links to the gallery is thinner than a competitor's page covering open versus closed technique, revision cases, recovery week by week, and a surgeon's fee range.
Board certification is claimed but not attached to anything
"Board certified" appears in every hero image in the market, including on cosmetic surgery centers whose certification is not ABPS. The platforms resolve that question through ASPS Find a Surgeon, the Aesthetic Society directory, and RealSelf, and a missing or lapsed profile means the AI cannot tell you apart from the cosmetic center down the road.
Reconstructive and insurance work is invisible by design
Practices that do breast reconstruction, reductions, post-bariatric panniculectomy, and Mohs repair keep the website entirely cosmetic because that is the self-pay revenue. So "plastic surgeon that takes Cigna" and "breast reduction" go to the academic medical center by default, and the AI describes your practice as cosmetic-only, which also costs you the oncology referral being verified by a nervous patient.
What your score measures
Your grade comes from four factors, each measured against what the three platforms actually said about plastic surgeons in your city.
Discoverability
How many of the 25 plastic surgery queries returned your practice. Surgeons usually surface on "best plastic surgeon" and miss the procedure-specific, credential, and insurance queries, which is where consults originate.
Prominence
Whether you were the first name or the fourth. For rhinoplasty and breast augmentation the platforms tend to lead with the surgeon whose page reads like a consultation, and in markets with a university plastics department, it takes the first slot on anything reconstructive by default.
Accuracy
Whether the platforms have your certification, procedures, and facility right. We see ABPS surgeons described as cosmetic surgeons, "does not perform rhinoplasty" for surgeons who do sixty a year, and a partner credited who left to open his own practice.
Sentiment
How the AI characterizes you. Plastic surgery descriptions echo review language about natural results, bedside manner at the consult, and revision handling. We show the exact phrasing so you know which reviews are shaping it.
What the action plan looks like for a plastic surgery practice
Every full report ends with a prioritized action plan. For a plastic surgery practice it tends to include items like these:
Rewrite the top four procedure pages as consultations in text
Expand /procedures/rhinoplasty, /procedures/breast-augmentation, /procedures/tummy-tuck, and /procedures/mommy-makeover into full pages: technique options, who is a candidate, anesthesia and where the surgery happens (accredited in-office OR or hospital), a week-by-week recovery outline, and the surgeon's fee range. Keep the gallery, but put the text above it and Salt Lake City in the H1.
State the certification and the reconstructive practice on crawlable pages
On the surgeon bio, spell out American Board of Plastic Surgery certification, ASPS and Aesthetic Society membership, fellowship, and hospital privileges. Add a /reconstructive page listing breast reconstruction, reduction, panniculectomy, and scar revision, with the carriers you accept (Cigna, SelectHealth, Regence, Medicare). This is the page that puts you in the insurance and reconstruction answers.
Complete the ASPS, Aesthetic Society, and RealSelf profiles
Make sure each surgeon's ASPS Find a Surgeon and Aesthetic Society profiles are active, with the full procedure list and the practice name matching the website. On RealSelf, complete the procedure list and answer a few patient questions in your specialty; the platforms quote from those answers.
Illustrative. Your report's items are generated from the specific queries you missed and the specific errors the platforms made about your practice.
Questions plastic surgeons ask us
It changes the shortlist. RealSelf research produces three or four names, and the AI question is usually a final check on that list. If the platforms name two of the three and describe them warmly, the third loses the consult without knowing it was ever in contention. The scan shows how often you are the name that gets dropped.
Scan your name with credentials, since that is what patients type. The report will show whether the platforms connect your name to your practice brand, your surgery center, and your ASPS profile, which is a frequent accuracy finding for solo surgeons who use a practice name on the website and their own name everywhere else.
Only if the difference is stated in text somewhere it reads. The platforms do not verify certification themselves; they repeat what your site, ASPS, and RealSelf say. If your site says "board certified" without naming the board and your ASPS profile is incomplete, the AI treats both practices as equivalent. The report shows exactly how each platform described you and them.
For the non-surgical queries, yes. The query set includes injectables and non-surgical body contouring because patients ask plastic surgeons for them, and the competitor section names whoever was recommended, med spa or otherwise. If your practice is primarily non-surgical, pick the med spa specialty instead so the queries match your case mix.
Find out what AI says about your plastic surgery practice
Free letter grade, your mention rate, and the name of the competitor AI recommends most in your market. The practice type is already set to Plastic Surgery. Add your practice name and city.
1 PwC, "2025 US Healthcare Consumer Insights Survey: The Consumer-First Era of Health," October 2025. Figure represents Millennial and Gen X respondents.